Two men sitting and talking in a cozy house setting, smiling at each other, with a movie poster for 'A Beautiful Day in the Neighborhood' in front of them.

A film worth the buzz.

When AFFIRM Films asked us to help launch A Beautiful Day in the Neighborhood, starring Tom Hanks as America’s favorite neighbor, we didn’t just craft messaging—we layered into a movement.

From the first trailer drop to the final Thanksgiving weekend push, Clover & Bee shaped the faith communications ecosystem: email, web, social, influencers, print, partners, and everything in between.

The result?

Millions reached. Millions moved. And one very cozy red sweater reintroduced to the world.

Our Role

Brand Voice Keeper. Content Architect. Cardigan-Evangelist.

Close-up of a toy neighborhood trolley in red on a train track with a blurred blue background. Text overlay includes a quote from Proverbs 17:17, 'A Friend Loves At All Times,' and additional info about the movie 'A Beautiful Day in the Neighborhood,' including release info and themes.

A story worth the trolley theatre ticket.

What We Delivered:

  • A cohesive brand voice that flowed through all e-blasts, web pages, partner materials, and social channels

  • Seven official studio e-blasts + five partner-specific campaigns

  • Custom landing page and full resource site copy

  • Social media memes, captions, and content calendars

  • Discussion guides, brochures, postcards, and event materials

  • Influencer screening scripts + audience follow-up copy

  • Endorsement curation from key faith and family voices

  • The Heart of the Story featurette script & strategy (6.6M+ views)

Basically: if it had words on it, we touched it.

Quote poster with inspirational message about kindness, gratitude, love, friendship, and positive values, promoting a beautiful day in the neighborhood.
Poster for the movie 'A Beautiful Day in the Neighborhood' featuring Tom Hanks smiling with his hand on his chin, wearing a red sweater and a white shirt with a black tie, with a background including a blue mailbox and a cloudy sky.
A man with glasses smiling at a puppet lion in a warmly-lit room.