crossing the Red sea was the easy part.
As part of the marketing team, we drove the communications strategy across the duration of The Promised Land’s Season One campaign. Our goal was to position The Promised Land as a must-watch series for the faith audience and beyond!
The result?
We helped the team receive millions of views on the Season One debut on YouTube!
Our Role
good news messenger.
story translator.
old-school revival.
fresh conversation.
What We Delivered:
For the campaign, we leaned into creating content that would speak the language of younger digital natives — humor, honesty, a wink of irreverence — while staying rooted in the project’s deeper message. We aimed to highlight the humanity of The Promised Land’s characters, that they were living, breathing people in the story of the Old Testament. We kept the copy playful and character-driven, matching the tone of the series.
Our job? Find the heart of the story. Give people the words to share it.
Little words, big impact.
Little words, big impact.
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